Whitepaper: Product Configuration and Mass Customization Strategies

Whitepapers and Research

Software supported product configuration and mass customization go hand in hand.  Klaus Moser’s book takes a formal look at this topic.  Only the printed version has all of his references and materials, however it provides insight into a wide range of businesses, from footwear to electrical motors.

This is a formal research paper, so there is an overview of his methodology and literature.

To be honest, I trust that he knows what he is doing, so I skipped to chapter five where he talks briefly about his case subjects.

  • 121TIME
  • Adidas
  • APC
  • Audi
  • BMW
  • Delance
  • Design&MC Lab
  • Deutsche Telekom
  • F.L.Smidth
  • Left foot
  • MarelliMotori
  • Selve
  • Steppenwolf
  • Turo Tailor

If you are really a product configuration nerd, you’ll read this whole book.  If you are not, but want to get find out more about mass configuration in a variety of businesses, you’ll want to skim the table of contents to pick out the bits that meet your interest.

The book is available at

  1. Amazon USA (affiliate link)
  2. Amazon UK
  3. Amazon Deutschland

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